Consumer Commercial Advertising

For a bootstrapped start-up that is centered on strong technology, advertising has a bit of a cringe-factor speaking from a cost perspective. We understand its importance, but wow the costs; however, sometimes simple methods can achieve great results. Ironically our device was no kidding the only literal plug and play and protect device on the market, simplicity was its core, but people still had not seen a device quite like this before. They would ask "Is it a router?", "Is it a switch?", "Does it connect directly off my tablet?" So, you can't get away from requiring education. We employed a video to help potential customers understand what the product was and how it could help them.

The Script

We wrote a script that focused on relatability over technical jargon.

File Hash (verify on VirusTotal): bdf872e80eb2dc0b2e0f1853e965588cbe48fad9eb2d58f33c347ea2ae309f9b

The Commercial

Cheesy? Yes. Relatable? Yes. Cheap? Relatively. I'd say it turned out extremely well.

It cost $3K USD - a remarkably small investment for what became an effective educational tool that helped customers understand exactly what RATtrap could do for them.